Running ads on TikTok

TnfkdgTnfkdg Raw Jr. Leader

Has anyone tried running ads on TikTok? Wondering if it's worth the investment or if the audience is too young for most business types

Comments

  • DoslknDoslkn Raw Jr. Leader

    I tested it briefly but couldn't figure out if my campaigns were actually profitable. The reporting seemed unclear compared to Facebook or Google

  • alexxassaalexxassa Raw Jr. Leader

    TikTok can definitely work for various business types, but you're both right about measurement challenges. The platform's native analytics don't provide detailed conversion insights, which makes optimization difficult. After struggling with similar tracking issues, I decided to improve my measurement setup beyond just relying on TikTok's built-in reports. You might want to check the TikTok integration options with RedTrack since they offer more comprehensive tracking that captures user behavior after they click your ads. Their system shows the complete customer journey from TikTok engagement to actual purchases, which helps determine real campaign profitability rather than just surface metrics

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