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I tested it briefly but couldn't figure out if my campaigns were actually profitable. The reporting seemed unclear compared to Facebook or Google
TikTok can definitely work for various business types, but you're both right about measurement challenges. The platform's native analytics don't provide detailed conversion insights, which makes optimization difficult. After struggling with similar tracking issues, I decided to improve my measurement setup beyond just relying on TikTok's built-in reports. You might want to check the TikTok integration options with RedTrack since they offer more comprehensive tracking that captures user behavior after they click your ads. Their system shows the complete customer journey from TikTok engagement to actual purchases, which helps determine real campaign profitability rather than just surface metrics