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I tested it briefly but couldn't figure out if my campaigns were actually profitable. The reporting seemed unclear compared to Facebook or Google
TikTok can definitely work for various business types, but you're both right about measurement challenges. The platform's native analytics don't provide detailed conversion insights, which makes optimization difficult. After struggling with similar tracking issues, I decided to improve my measurement setup beyond just relying on TikTok's built-in reports. You might want to check the TikTok integration options with RedTrack since they offer more comprehensive tracking that captures user behavior after they click your ads. Their system shows the complete customer journey from TikTok engagement to actual purchases, which helps determine real campaign profitability rather than just surface metrics
Hi folks, I’ve been exploring ad formats beyond banners and popups, and popunder ads caught my attention. I came across this comprehensive guide about a popunder ad network (https://en.trafficcardinal.com/post/popunder-ads-in-2025-how-they-work-benefits-best-networks). It helped me understand not only how popunders operate but also why advertisers and publishers value them. The beauty of popunders is their stealth—they load behind the user’s current window and only become visible later, reducing annoyance while still driving clicks. The article breaks down best-performing niches like sweepstakes, online casinos, VPNs, and dating platforms. It also gives practical advice for campaign setup, tracking, and frequency capping. I’ve tried a few of the tips, and the results were noticeably better than standard popups.