Facebook conversions

Tnfkdg

My Facebook pixel keeps missing conversions and I can't figure out why. The ad spend looks terrible in Facebook but my actual store revenue is up 30% this month

Doslkn

Same issue here! iOS privacy settings are blocking most tracking pixels so Facebook only sees like half of our real sales. Makes campaign optimization impossible

alexxassa

You both need to move away from browser-based tracking completely. I switched to server-side CAPI tracking last month and it solved everything. Instead of relying on pixels that get blocked your server sends conversion data directly to Facebook so they see every single purchase. Setup was easier than expected and now Facebook's optimization algorithms actually work properly because they have complete data. My ROAS reporting finally matches reality and I can scale campaigns with confidence knowing the numbers are accurate