The 1680 (very cool)

53 billion land animals are slaughtered every year worldwide for the meat and dairy industries. None of these deaths are necessary in any way.

This is too big a number to really comprehend but it becomes easier if we think of it as 1680 animals every second.

We are looking for individuals to help us launch an exciting new campaign concept that will highlight this massive death toll of animals killed for food worldwide.

Our aim is to produce a piece of eye catching imagery that may be used for campaign purposes. We wish to depict the 1680 killed every second with a montage of pictures, drawn by you!

We hope to gather 1680 drawings of individual ‘food’(?) animals with each representing one animal death. You do not need to be an accomplished artist to participate, a doodle will do! Or you may make your drawing as detailed as you like, however, please note that your drawing should measure 3.5cm by 4.5 cm, like a portrait passport photo. For time saving purposes we would appreciate it if you would resize your own images if necessary, however we will do this if you are unable. We welcome all different styles as we wish to make this montage as interesting and eye catching as possible. Colour or black and white images are fine and above all have fun!

We regret that we cannot guarantee everyone’s picture will be used as we are unsure at this stage of how many entrants we will receive.

Please send your pictures to

If you have no access to a scanner you can send your drawing to:

The 1680 PO Box 869 Horsham West Sussex RH12 9HY United Kingdom

We won’t be able to return drawings so please make sure to take a copy or send us the copy if you would like to keep your pictures.

We will be setting up a website ( that will have information and ideas for what we, as individuals, can do if animal exploitation concerns us. The website will not promote welfare reform, it will promote abolition rather than regulation.

There is also a myspace group (

We hope you enjoy yourselves and thanks again for supporting this project – you will be helping to make a big difference.

Helen and Ben Contact Info Email:


  • chriscarltonchriscarlton Raw Newbie

    This is very cool. I may find the time to do one.

    I see a field where stands 1680 animals all staring straight at you, many different species, in the foreground you can see into the eyes of the closer ones, yet the mass of faces fade up into the horizon. “1680” in huge red block letters, somewhat dripping, with “every second.” just underneath.

  • what a great idea. photos I think would have more impact than drawings. artist has to be pretty accomplished to get Idea across in a drawing. Pictures would work best if the animal looks like its begging for its life, you know how dogs look at you, as if they’ve not been fed for weeks, all doey eyed.

    Big up Helen and Ben and all the 1680 crew. unbelievable stats, keep up the good work, in helping bring them down ! 0=heaven IMHO Id love to make a film to put people off flesh-eating. Something im v passionate about.


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